TL;DR: tracking basics
Each affiliate link encodes site, ad and tag identifiers (tag=d_<site_id>m_<ad_id>c_). Sub_id parameters (sub1, sub2) segment by campaign/geo. S2S postback fires on registration, FTD and deposits.
Link anatomy
https://refpa00186.com/L?tag=d_<site>_<ad>m_<ad>c_&site=<site>&ad=<ad>&r=<landing>
tagattribution tokensitewebsite identifieradcampaign IDrlanding suffix
S2S postback setup
Dashboard Postback section accepts tracker URL with macros. Voluum example:
https://yourtracker.voluum.com/postback?cid={click_id}&payout={payout}&txid={tx_id}
Sub_id convention for Naija
sub1= source (seo,fb_ads,whatsapp,telegram)sub2= campaign (e.g.npfl_blog_v1,aviator_lander)sub3= geo segment (NG_lagos,NG_abuja)
