TL;DR: which deal type wins
RevShare wins for evergreen SEO content (NPFL, EPL, casino reviews). CPA wins for paid social and Telegram broadcasts. Hybrid wins for Naija agencies wanting fast cash + long-tail upside.
Worked example: NPFL SEO blog
Naija NPFL/EPL blog, 50 FTDs/mo, player avg ₦60,000 (~$37)/mo profit:
- RevShare 35%: $648/mo. Year 1 ≈ $6,500.
- CPA $40: $2,000 month one. Year 1 ≈ $2,000.
- Hybrid $20 + 20%: $1,000 + $370/mo = $5,070 year 1.
Winner: RevShare on stable SEO traffic.
Worked example: Facebook paid (Nigeria)
Same 50 FTDs from FB ads. 60% bonus hunters, 40% retain. Avg sustaining profit $15/mo:
- RevShare 35%: $263 month one; ~$105 by month 3. Year 1 ≈ $1,500.
- CPA $40: $2,000 cash up-front. Year 1 ≈ $2,000.
- Hybrid $20 + 20%: $1,000 + ~$1,000 = $2,000 year 1.
Winner: CPA, slightly. Standard paid-media profile.